If you are a part of digital marketing business or even social media, it is quite essential to understand the social media algorithms, because it has a great effect on brand recognition. We have already discussed about the Google Algorithms and Facebook Algorithms, this time goes to Twitter timeline Algorithms, well the first king of hashtags.
It was until 2015 that Twitter used to display tweets in a reverse manner. In order to enhance the user experience on Twitter, their tem made some amendments on how they must display the tweets.
In the following blogposts, I am going to share some top ways on how Twitter Algorithm works along with ways to increase your Twitter reach in 2018.
How does the Twitter Timeline Algorithm Works?
Okay, so before we jump onto the details, it is better to understand that the Twitter Algorithm is never fixed or confirmed and it keeps on changing, every now or then.
Twitter is always experimenting millions of things almost every month. Deepak Rao, he is the product manager of Twitter timeline, he once quoted, “Our algorithm changes on an almost daily to weekly basis”. It helps in enhancing the Twitters’ key metrics, so it might be obvious that it will keep on experimenting new ideas and come up with new timeline algorithms.
Okay let us get to the basic point now, the algorithm.
The Twitter timeline is sub categorized into further three categories:
- Ranked Tweets.
- “In case you missed it”.
- Remaining tweets in reverse – chronological order.
We all may have observed this, whenever you login to Twitter.com or open in on your through mobile app, the Twitter Algorithm will activate immediately and will determine all the tweets from accounts you follow and will generate a relevancy score for each of them based upon multiple factors. Well, here is what Deepak Rao is saying about those factors,
- Firstly the tweet itself: How recent the tweet is, the presence of videos or images into it, the overall engagement (including, favorites, clicks, retweets, time spent reading it)
- The author of the tweet: It includes all your past interactions with this user, your connection with them, and the context of your relationship.
- Well lastly, you: All the tweets you found interesting in the past, how heavily or how often you use Twitter.
Twitter then, will rank them accordingly on which tweets might be interesting for you based upon first two sections and place them into, ranked tweets and “In case you missed it”.
Okay, so the ranked tweets timeline is not different from the normal timeline you see every day. However, it only has those tweets that are relevant to you. Although, the order should still be in reverse manner.
For example, consider that there are three tweets as a whole,
Number 1: 5 hours ago.
Number 2: 1 hour ago.
Number 3: 2 hours ago.
By looking at the accordance of these tweets, what I think happened here is,
- Twitter checked my timeline and analyzed that I might be interested in the following topics,
- It gathered them from the whole timeline, and
- Put them on top of my Twitter feed.
There must be many tweets between all these tweets but you see the sequence of time? Twitter selected the top ones for my interest and placed them to the top.
Here is another thing, we noticed that these tweets are also liked, shared and retweeted by many people I follow, and so, that is how it works.
“In case you missed it”
Well, in this section, the name speaks for itself. They often shows up into your notification bar, it displays the tweets that might be relevant to you or by your author, you may have not seen them in your previous timeline.
However, the different thing about this section is that, it only displays in your mention section when you have been offline from Twitter for days or hours. These tweets be a little bit older, according to their relevancy score. Therefore, time does not really matters in this one!
You may wonder another thing that the placement of Tweets might not be in reverse order, they might be even 15 hours old, and nevertheless, as they were relevant to you and you missed it, they are going to appear in, “In case you missed it”.
Lastly, the Remaining Tweets
After both the above-mentioned sections, the last section is the remaining tweets section. In this section, you will see the leftover tweets from the accounts you regularly follow in the obvious reverse order. Just like the basic, old timeline.
This section commonly displays the following things; you will see promoted tweets, retweeted, and multiple suggested accounts to follow. At times, it even displays tweets from the accounts you do not follow. According to Twitter, these tweets might be interesting for you and relevant as well.
Twitter also displays something that says, “Happening now” which the featured events are.
How to Increase your Reach on Twitter in 2018
As you may have observed this in Instagram as well as in Facebook Algorithm, engagement is what really matters, so why not consider it when it comes to Twitter Algorithm?
Here are few basic tips on how to increase your reach on Twitter:
Try Different Tweeting times:
Despite the factor that Twitter ranks the tweets according to the first two sections mostly, but remember, they still rank in the reverse- chronological, which means that finding the posting time is important as well. When you get your posting time right, you might increase your chances of getting better engagement.
Some other factors include:
- Try Twitter videos.
- Reuse your old tweets.
- Use hashtags strategically.
- Reply to mentions.
Strong social media presence determines more than half the success of your business. We all love being ranked, right? Let it be from SEO perspective or social media. Check out this brand-new blogpost on Twitter Algorithm and to increase your business reach in 2018.