The field of psychology plays an important role when it comes to mobile user experience by providing us with relevant information on how we can properly model our mobile apps and generate more value for our users.
We list several mobile UX best practices in this blog post that are extrapolated from mind, memory, motivation, and visual system research. Mobile App Development Riyadh design mobile apps that are compatible with how people think and behave by using some basic psychological principles.
1) People don’t work or think more than needed:
Please don’t fill out forms for your users and don’t give them a ton of text. I promise: they’re not going to do it. Users use mobile apps to make their lives easier, not harder for them to work. Alternatively, simply layout your app–provides simple, quick workflows and succinct messages. Have your users make the least effort to accomplish a task. Do not waste your time!
2) Human memory is not reliable:
Memories always change as people reconstruct them on an ongoing basis. So don’t take the word of the user for it, but watch their behavior in action instead. Always, note that memory is weak, so don’t make people remember things from screen to screen. In a way that is normal, descriptive and symmetrical, group relevant information.
3) People are social:
All human beings are anxious for approval in society. That’s why feedback and ratings on apps are very strong. And this is the reason why Facebook is successful. Also, take into account the reciprocity when developing your app user interface –which means users will feel indebted because you gave them a favor –for instance, you can give them anything they want and they will then fill out a form for you.
4) Unconcious decisions influence actions:
Be mindful of how the content is presented. This has a direct impact on unconscious decision-making. Words, pictures, colors, and stories can easily affect our emotional brain (which affects our decision-making process). That’s why it is important to design. Some psychiatric therapy is unwittingly taking place.
Besides, committing to a small action (e.g. downloading a mobile app) makes committing to a more complex action (e.g. sign up for membership) more likely for a user.
5) People love information:
We want data and they want more than they can handle. Information gives them the feeling of having more options, more choices, and this makes them feel in control. Provide feedback to them. If there is a loading spinner on your computer, tell them what’s going on behind the scenes (wrapped, of course, in a beautiful and enticing story) with help of Dubai Social Media Marketing Company.
Mobile UX Design: Making a Good Impression
A positive visceral reaction is likely to result in a positive reaction to actions, such as spending more time on your page or making a purchase. Even if a user does not end up converting, but they have enjoyed your site and have visited multiple pages, the brand image will still benefit. So how can UX designers create a positive first impression? Fonts, colors, and images all have a role to play in how users feel when they arrive on your website. Mobile App Development Dubai uses fonts and colors that can be easily recognized and complimented. Make choices that users can connect to emotionally and those that remind them of themselves when integrating photos and pictures.
It is a tip against complex development and functionality when implementing this concept in the context of UX design. You can leave consumers with a poor impression of your business or your products or services if you make your project too complicated. Essentially, this means the simplest solution is always the best.
On a mobile website or app, as users complete their tasks, it is essential to feel confident and comfortable, not confused. This theory in psychology is why having a small number of options for website visitors decreases frustration and makes users more concentrated and more likely to move to their mission. Minimize choice by making the user’s first next step very clear and removing non-essential links, buttons, and content.
When planning the app user experience, keep these psychological factors in mind at all times. Try to take advantage of the unconscious thinking in the minds of your clients to create a stunning and elegant mobile app.
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