Social Media Is An Effective Marketing Communications Platform Which Can Really Help Your Brand Get Noticed.

Facebook, Twitter, Vimeo, LinkedIn, Instagram and Snapchat (the list goes on and on); are ever increasing in popularity. They have become natural forums for people to share opinions, information and ideas. Social media channels might be the main place where people are interacting with brands.They also have the potential to reach further than any offline channel. They are the perfect tools to engage with stakeholders, increase brand awareness, drive traffic to a website…

Here Are Six Ways That Social Media Can Really Benefit Your Business

1. Increasing brand recognition

Every opportunity you have to increase your brand’s visibility is invaluable. It is an effective platform to reach and engage new or prospective customers; whilst continuing a dialogue with and becoming more familiar to your existing customer base.

2. Improving your converting potential

Every time you engage customers with valuable and relevant content on social media, it is an opportunity; to move them through the customer journey. Building an effective social media presence helps you to reach out and create positive interactions; with each interaction building on the last. Even if  your click-through rates are low, social media simply increases the number of opportunities.

3. Creating richer experiences

Social media enables you to add value to your stakeholders in a targeted way; allowing you to communicate faster, more often and with greater relevance. Satisfied customers are more likely to share their experiences with others online; which will in turn help to promote your brand and bring in new customers. The online space allows you to share dynamic content easily can also enable interactivity; that you simply wouldn’t have through other traditional marketing channels.

4. A cost-effective campaign solution

Social media allows brands to be incredibly targeted in their campaign communications. In-depth targeting options allow you to advertise to only the demographics you want to reach. It’s also very easy to track success rates and adjust campaign targeting accordingly and in real time. You also get immediate qualitative feedback on your campaign as your followers may comment. This insight is incredibly valuable. Effective social media campaigns can give you more bang for your buck; save you time and provide you with the measures needed to prove return on marketing investment.

5. Improving your customer insight

Social listening allows you to observe your customers on social media. To help keep track of your customers; cookies can help track online activity by storing information about an individual’s browsing habits. You can use this information to re-serve specific products or brand; messages to users when they visit social media sites. In short, your online presence gathers valuable information about your current and prospective customers’ habits on a daily basis. You can also be clever with how you move customers through your conversion journey; asking them to supply information to you at different touch points so that you are slowly gathering primary insight.

6. Increasing organic ranking on Google

Effective social media helps improve your business’ search engine ranking. Google loves high-quality content, created with a defined keyword strategy in mind. With your website hosting this content, and links to this content across your social platforms; you create valuable links back to your website. For Google, these back-links are a vote of confidence and it ranks pages with multiple, authentic back-links highly. Targeted and compelling content will rank highly on Google and attract more interest and vitality.

Signing up to every social media channel you can think of is not the solution to your digital marketing challenges. Businesses often make this mistake and it dilutes your effort. With the world increasingly doing business online; your interactions with customers on social media platforms are a reflection of your customer service style. You need to be able to build a strong content base; create a dialogue on the channels most valuable to you.