Making logical decisions is an important skill to have, especially in the field of digital marketing. Humans are intrinsically passionate, so our prejudices and beliefs can blur our view of reality. Fortunately, our data sharpens our opinions. By showing how our audience really relates to our brand, we can rely on our budget data to determine who likes our audience.
Random decision model: Simple steps with an example
1. Check your problem and select.
You need guidance to show that you really have a problem. Most marketers believe that the data is a silver icon that can detect any problem in our strategy, but in fact you need to extract the idea of your data to prove something. If you do not, just look at the set of numbers grouped in the spreadsheet.
To identify your specific problem, gather all the information you need from your area, which may consist of finding disturbing patterns or trends.
“After analyzing the traffic reports in this blog, we already know the reason for the high visit rate last year, increasing the visits regularly to several months that we have a bit of month, but the email goes down and the size of the social visit “.
2. Research and noise in possible solutions to your problem.
The expansion of possible solutions will increase your chances of solving your problem. To find as many possible solutions as possible, you must gather a lot of information about your topic from your knowledge and the Internet. You can also share ideas with others to find more solutions.
Solution 1: “At the same time, we can focus on increasing the flow of blue, email and social data.”
2 Possible solutions:
“We can focus on increasing the volume of social traffic and e-mail at the same time: increase natural visits to the Moon for more than a month, while we visit email and social decline”.
3 Possible solutions:
“We can only focus on increasing social traffic: increase social traffic easier than the growth of email traffic and membership at the same time. We also have two million fans on Facebook, so can get there to many readers.
Possible solution 4:
“We can only focus on increasing the number of visits by email, Email traffic is growing, and Email traffic is more convenient than increasing social visits and membership numbers at the same time. 250,000 subscribers in blogs, so we can for many readers. ”
Possible Solution 5:
“We can only focus on increasing membership, the movement of the growing movement of organic agriculture is easier than the growth of social traffic and email traffic at the same time that we also apply a criminal model column to increase the power of the domain We can attract many readers, Google. ”
3. Develop criteria of success and failure for possible solutions.
Determining the limit to measure your success and the failure in the solutions will allow you to find solutions that can solve your problem. Your success rate should not be too high. You will never be able to find a solution. But if your metrics are realistic, measurable and focused, you can find them.
“If one of our solutions increases total traffic by 10%, we should consider it a practical way to overcome our traffic area.”
4. Possible results for each crystal solution.
After that, you must identify each of the results of your solutions. To do this, create a table of strengths and weaknesses for each substitute and compare them to each other. The solutions must prioritize a list of the best possibilities to solve the problem for the worst opportunities.
Possible result 1: “Increase the number of visits to organic content, emails and social visits that can generate many profits at the same time, but our team does not have time or resources to improve the three channels.”
Possible result 2:
“Increasing email traffic and social traffic at the same time will increase the number of visitor margins, where both channels represent only 20% of the total number of visits.”
Possible result 3:
“This increase in the number of social visits by sending a blog post every day on Facebook is a challenge because this law does not increase the link in the news and the channel represents only 5% of the count of visits. Social alone will lead to quantitative results. ”
6. Follow and analyze the results of the exam.
“After a month of testing, the number of visitors increased by 14 percent and the number of free blog visitors by 21 percent.”
7. If the test does not solve the problem, it is necessary to implement solutions. If not, a new test to try.
If your potential dilemma passes the test and you are able to solve your problem, you can do this is the most logical decision. Must be present to solve the problem or problems that apply in the future. If your solution does not solve the problem, try another solution.
“Just about to be a member of our success in the focus results.” From now on, we have a strategy with the content of organic matter, where we will be more Blogs of new content, including the size of the study and according to the model the future will be basic “.
As human beings, we have feelings for the normalization of the normal decision-making process. It is good sometimes emotional decision is better than rational decisions.