Optimizing the search engine is a complex process. Several factors affect the performance and several SEO metrics can be calculated to track these factors.
For most people, it’s impossible to keep track of all the changes, but to survive in the internet’s competitive world, one should have a basic overview of what’s going on with his website.
Let’s look at the 9 most critical SEO metrics that should be monitored by SEO Dubai to assess SEO performance.
1. Organic Traffic:
Organic traffic applies to all visitors coming from the search engines to your website or blog. The paid PPC advertisements are not included.
They might assume that the ultimate goal of search engine optimization is higher organic traffic, so it’s good to keep track of progress periodically to know if your SEO efforts are successful or not.
2. Bounce rate:
Bounce rate is an SEO metric that shows the number of single-page sessions, that is, how many people left the site without taking any action.
It only depends on the page’s main purpose. A high checkout page bounce rate is a much bigger issue than a high page bounce rate with client contact information.
3. Pages per session:
Now that you’ve been studying bouncing men, let’s look at those who are visiting more pages on your site.
Pages per session is an SEO metric that indicates the average number of pages accessed by a user within a session. Pages per session are a precise SEO measure and a perfect predictor of the visitors ‘ overall commitment.
4. Organic CTR:
Organic click-through rate (CTR) is several clicks compared to the SERP impressions. When it comes to SEO, CTR is often an underrated variable, as everyone seems to concentrate on rankings.
5. Domain and Page Authority:
Now that we’ve covered the main interaction metrics, let’s move on to the “branded SEO metrics” that reflect on the page’s overall authority and try to predict its performance relative to other websites.
Dubai SEO has developed SEO metrics for the Domain Authority and Page Authority to calculate the website’s authority or ability to rank in the SERP on a scale from 1 to 100.
6. Citation and Trust flow:
The Citation Flow refers to the number of backlinks referring to a website, so it shows the website’s success in terms of backlink quantity.
On the other side, the Trust Flow shows the accuracy of these backlinks, based on the proximity of the links to trustworthy websites. In other words, the website’s Trust Flow is enhanced by the backlinks from trusted websites.
7. SERP Dominance:
Google is increasingly understanding the purpose of the user and the content type may not be able to rank at all for some queries, even if it is topically important.
A simple SERP review would show that all the results except one are posts. And unless we want to write a “blog post” on our landing page, we have two options:
a) Write a new piece of content that matches the expected results for this keyword.
b) Try to get to the SERP in some other way, which may include PPC ads, Quora responses, comments, etc.
8. Referring Domain:
Something looks better than a big, large number reflecting all the backlinks when it comes to the number of backlinks leading to your website.
Though, the number of referencing domains is a much stronger and more descriptive metric for growth monitoring purposes.
Remember that when it comes to building ties, quality is much more important than quantity.
9. Page Speed:
With page speed being a ranking factor in both Google’s desktop and mobile search, considering this SEO metric is very significant.
Google PageSpeed Insights is the perfect way to test your web. Not only does it rate your website, but it also shows the changes that can be made if the outcome is not as successful as it should be.
The SEO metrics we mentioned in this article are just the tip of an iceberg. But if you’re new to SEO, focusing on a few of the most important metrics is fine.
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