“There is no black magic to successfully attracting customers via the Web”
– Rand Fishkin, CEO of SEOmoz
Okay, so Lead Generation is no rocket science.
If you plan it all rightly, along with using the tips mentioned in this article, you can start the engine of that rocket with proper fueling and fly it as high as you want your sales to go.
Are you a business owner or entrepreneur? Is your business suffering with bad sales? Do you find it difficult generating leads? If your answer to any of these questions were yes, we have some help for you that will show you the best possible ways to increase leads using the CRM software.
You do not have a CRM software yet. Not a problem.
We have combined some top insider secrets to help you choose the correct CRM for your business. Once you have chosen the best software, you can take benefit from our short & simple steps guide for getting started with it.
After you have selected, operated and set up the CRM software, there will be dramatic improvements in your business operations, grow bigger and sell better.
The Customer Relationship Management platforms are not required to be used just for recording customer data and tracking them down onto the sales funnel. The functionality of these software are being optimized, they can simply turn into a sales generation machine if you just know the right way on how to use them.
No matter how great you sell today, you can always get more leads and convert them into your customers with some, brand patrons.
Okay, so, let us come to the main topic, the purpose for, which I am writing this blogpost, yes exactly, the Lead Generation.
Following are some of the top advices we have generated that are guaranteed to boost up your lead generation game, the outcome will surely be incredible profits and happiest sales teams.
Tip#1. Enhance the use of social media platforms
Social media networks can turn out to be as one of the fastest, quickest and the most accurate form of connecting with leads and then to targeted customers. However, this factor does not signify that you should always respond to questions and answer every query or comments. You must engage and interact with users by using and creating more content, which is valuable carrying out surveys, asking up the right questions, conducting polls and simply logging all these things into your CRM software. You can even schedule and plan some content in advance using these top social media-publishing tool, such as HubSpot, HootSuite etc.
The trick here is to be easy discoverable and be where your customers could easily find you. After writing down all these social media leads into your CRM, you can further search them into the buyer’s journey model and create the most compelling content and show-off your services, product details, services and build trust among the customers, as well as in the market.
Tip#2. Share the team calendar
Coordination and communication, it does only makes your sales department effective, but also adds up more time into those extra leads generations. When you share the team calendars, you can easily plan more inter departmental meetings among the employees, which will help you in creating better solutions and content offers for the top leads, trending in the market. A team calendar can simply do wonder to manage meetings, events, resources (for instance, meeting rooms). When you link customer profiles with events, you can easily attain a better idea of whom you are just about to meet, what and when will the resources be necessary to attract some customers towards your business.
Tip#3. Maintain the existing leads
Since few years, as the full form of CRM clearly suggests, the core function of these software is relationship management. Observe all the activities you have been doing, to attract some leads and think about the improvements that you can simply make to attract more customers. Keep a record of how your sales team makes effort to attract customers and treat them. Observe any loophole and try to lead it if you think it can generate danger to your lead, or maybe you may lose your potential customers. Increasing customers into your business is not only about, making money by selling your services and products. It is more about creating a relationship that will last for lifetime.
Tip#4. Use the CRM software feature for Sales forecasting
Planning is no doubt the first step in any business organization; it is a never-ending task and continues after analysis and executions. If you are planning for the coming months or the next quarter, even, you must consider the current sales trends along with the leads required, in order to hit your next desired sales target. This is when the work of sales forecasting begins. Instead of just making false assumption based upon your idea of the market, you must look at accurate stats, facts and forecasts for any of the upcoming sales and take objectives beforehand to get maximum leads as possible for the betterment and increased profits of your business.
Tip#5. Use the Buyer’s Journey Model.
If you properly identity, understand and carefully manage your leads, along with clients in a simple pipeline view, it will provide you with a complete overview of their activities with your business. Trust me; it is all about having the perfect plan to generate as many leads as possible. This will help you in getting a deeper and more diverse understanding of your leads and the entire market overview, as a whole. If you analyze the entire customer’s data and place them accordingly into the buyer’s journey model, you can invent much better communication strategies to attract and catch more leads or prospects.
These were some of the top tips to generate leads by using the CRM software. Good luck with your business.