People make decisions that are pop. The first impression about a person takes only 1/10th of a second, and websites are no different. It takes about 50 milliseconds for users to form an opinion on your website that decides whether they like your site or not, whether they will stay or leave.
What’s good design, though? Google did a study on this and found that two key things determine the likelihood of a web page for people:
- The complexity of the graphics. Visually sophisticated websites have been historically graded as less attractive than their simpler counterparts.
- Prototypicality. “Highly prototypical” sites–those with architectures commonly associated with category sites–were rated as the most beautiful overall sites with simple visual design.
Web Design Dubai found, in other words, the simpler the concept, the better.
The human brain prefers to think about easy-to-think things. That’s why you prefer to visit sites where you know where everything is instinctively and what actions you should take. That’s why you want to stay away from too much creativity when it comes to the design of the landing page with traditional templates.
Create a strong visual hierarchy:
Squeaky wheels get the grease and the attention is given to influential visuals. One of the most important principles for effective web design is visual hierarchy. It is the order in which it is interpreted by the human eye.
You could easily rate them without knowing ANYTHING about these circles. That’s a hierarchy of visuals. Depending on your business target, you can rank elements on your website. You can’t know what to prioritize if you don’t have a specific goal.
The biggest eye-catcher is the big meat piece, followed by the headline and then the action button. Fourth place goes under the headline to a paragraph of text, the fifth is the free shipping banner and last is the top navigation. This is a well-rendered visual hierarchy.
The great design promotes trust:
Web Design Oman discovered that good design makes web pages look stable.
We find that what people say is specific about how we measure a website’s credibility and how they do it. So forget about assumptions about privacy, then go for good design.
Nearly half of all customers in the study judged sites ‘ reputation based in part on the site’s overall visual design appeal, including architecture, typography, font size, and color schemes.
Keep in mind pointers:
1. Keep it as simple as possible–use as much white space as possible for one large image vs. the little ones, have one column in place of three.
Development elements that you usually want to have on your landing page:
- Have a benefit-oriented headline subheadline or intro paragraph.
- Setting out the details of the deal 1-2 body copy paragraph.
- Bullet list with 3 things
- 1 broad picture or video 1 email capture type with a single call to action button.
- By laying out your design, obey the rules of cognitive fluency. Put things where you’ve become accustomed to finding them.
- To communicate clearly and subtly, rely on your colors, logo, and typeface. Do not include copies and/or photographs unless the visitor cares about something that is shared.
- Remember that prototypical does not mean that the mold will suit every aspect of your web.
- Keep track of mobile devices! Tablets and smartphones already make up a large proportion of web traffic, and it only continues to grow. Make sure that your design is responsive to the mobile.
Think of videos too:
Your conversion rate is improved by using just the right images, but a video is much better than a picture. It is the nearest you can get to see in person the presentation of the product or device. There are many case studies where sales have been improved by using a video on a landing page. Also, read Create a user-friendly content with these tips and tools.
If the product is complex, it creates less frustration to use video to explain how it works than reading a bunch of text. With just a 30-second video, you can provide a ton of information–equal to half a page of text, if not more.
Let’s Get in Touch:
Hire us and know whether your landing page needs a makeover.