Did you recognize that almost 89% of B2B marketers and almost 86% of B2C marketers use content marketing as part of their overall and best marketing strategy? Which clearly means that plenty of content is being produced for almost each day. We have prepared a guide for SEO Copywriting, you can always make your content stand out among million, generate more business and better leads for your company.
SEO Copywriting Step 1: Understand all your audience’s interests
Before you start writing deeply, you first need to know what kind of content your audience is looking for. They want to know more about the writing style they prefer to read. If your blog or article is not related to the people you want to access, the results will not be achieved.
Keep track of the latest blog posts of good performance, follow the new industry trend and talk to the internal team members who communicate with customers every day. These are good places to start content ideas. You can also read our guide to write original content.
SEO Copywriting Step 2: Keyword Research
The next step is to identify the keywords your audience uses to search for information. Inside, high-tech terminology or brand terms can be used to describe a topic, service or product. This is a great office connection, but it is not always appropriate for your audience. Often, their language does not match what the individual looks for on average, so looking for keywords will help you identify the words you use. Keyword Planner is a great tool to find out how many times a month you search for a keyword and compete for these keywords and other useful ideas. Keyword planners can help you find additional keywords or groups of keywords that you may not have even thought of, and can provide you with information based on a specific site or language.
Your primary keywords should also be selected with data that is not average monthly searches. Large situations with high monthly searches may be the best solution, but their content may be lost at sea for similar items. Instead, select 2 to 3 personalized keywords for each blog associated with your audience. Yes, there is something more on the subject. This is the key to classify.
SEO Copywriting Step 3: Structure Content for SEO
Choose your theme, choose how to view the audience of your theme and select the best keywords for the goal. Now is the time to create a graphic for your content. In Adweb Studio, we start writing the process by dividing your main points in the section. Each of the titles of these sections is H2 and we will organize our entries to match these themes so that we can achieve the minimum.
It is also useful to specify each written piece. Consider a list of species during the writing process. We would like to define:
- The number of words: less than a hundred words, but the goal is seven hundred thousand.
- Key Flexibility: Take 1 to 2% of word density in your body copy.
- Titles and Meta description: place your keyword in each one.
- Title and Social description – in your key in each one.
- Direction of the image: will there be photos and what will it look like and where will it be long?
SEO Copywriting Step 4: Do not forget the design
Is your blog optimized to write? No, it will be very easy. When it comes to SEO, designing a lot is for two reasons. First, we know from experience that the multimedia integration within the content increases the time on the page, which is a positive sign of order. Second, create images and diagrams that are easy to digest and eliminate information. Make sure your images are adequate to reduce the loading time of your page, add keywords, image title and alternative text for each image.
SEO Copywriting Step 5: Best Practices for Technical SEO Practices
When it comes to writing SEO, do not forget to think about the best SEO practices that could eliminate it.
Its content can be impressive, but if it lasts forever, nobody has read it.
Because there is a lot of Internet use, Google will punish you if your site does not respond. If possible, create AMP versions of your content.
Google was transparent with respect to secure HTTP (HTTPS) sites. In the future, we expect to see more pressure for secure sites.
SEO Copywriting Step 6: SEO Complaint Writing
With a good design, you are ready to write. SEO copywriting has to do with balance. You want to write content that you tell your audience and the search engines. Google’s goal is to provide high quality content to users, so first focus on writing to people. When writing with SEO mode, consider these top factors:
- Be attractive
- Provide a solution to a problem or answer a question.
- Write something new to avoid duplicate content
- Enter call to action phrases.
- Use keywords in your image tags, URL, body copy, titles and titles.
- Internal link to related articles outside valid sources.
- Avoid these deceptive actions:
- Fill in keywords: Google is smart. You do not need to add additional keywords in an abnormal way.
- Link with bad resources: this will damage your credibility and make browsers notify you if you send traffic to an insecure site (http and https).
- Add Fluff – Do not add additional words to add to the number of words. This will reduce the water of your content.
These were some of the top useful and techniques for the Local SEO writing and copywriting to attract clients towards your business and maintain your content marketing with strong quality skills.
Our experts are always ready and willing to help, If you are looking for some quality SEO copywriting, here is your bog chance, contact us now and gain the best of our digital marketing services.