It is true that recently the focus of people have been shifting to one thing more and more specifically, words, and just a lot of them! They always want long paragraphs with long details, just long contents, that usually vary from 2000 to 5000 words and sometimes even longer on daily basis, yes, can you imagine? Well, at first I did not really understand the science behind this whole words scenario, later on I was quite curios to know why. All the short and less words articles usually have less reigned for a long time. We now live in a world any 300 word can absolutely go trendy without a doubt and do not look for it for an article or as a website content? But what makes almost every digital marketers’ and website owners go on changing their minds? After doing some thinking and plenty of research, this is what I have gathered, the top reasons why marketers usually opt for the long way, well now that we are here, we must get into knowing it all.
1. Increase participation
The reason is to order the pages of the pages. It is likely that users see significant clicks. You know the “subscribe” or “buy” button. It does not matter how many different pages your site has if you click on something that does not benefit you. This is due to the fact that displaying pages is not necessarily the best scale for commitment.
Ad networks know this. Many do not want to pay real clicks, and sometimes just for sale. YouTube knows this, so it began to measure participation at the time of viewing the video and not the number of visits. Excessive short content may increase the number of page views, but long content seems to be more interactive.
2. Improve user awareness
The material seems longer and deeper, it is easy and simple. A deeper understanding of the details can give users the impression that they know what they are talking about. Of course, this is useful. The longer the article is, the harder it is to be false.
Come on, we love everyone, and their details in each article are a big part. Or, for example, BuzzFeed, I did a good job of using short content and difficult content on my main site to fund BuzzFeed News, which I must admit. This does not work well to correct the whole image, but some of the circles you have seen have not been respected to a large extent.
3. Repeat Traffic on Site
It is common that when you post or you are active on your site or blog regularly people come back more soon or rottenly. However, this is true when there is longer and longer production of shorter bits of content, because you need to publish everyday right? So the long ones is not quite possible. Well that case is not always true.
The long curated content that owns all the details of a specific subject can even bring more repeated traffic on your site, more importantly, if the content is informational or knowledgeable in nature, I cannot really explain how many times I went back to articles or content to get technique on some study assignments, or just to give a memory a quick refresh. Long form contents can often take time and repeated readings, people might not really understand or remember it all in the first reading, if they want to memorize something or if they found something that was useful but they could not remember it simply because it was pretty long, they will go back to it right, which means they will the resource of repeated traffic for you. All of this is pretty amazing for your engagement.
4. You Know You Can Make This World A Better Place
Going to the details of a topic makes a better understanding of the subject. Improves the understanding of the conversation on the subject, which in turn leads to a healthy communication between people who talk about it. Healthy communication means less frustration, more happiness. This means, at least for some people, that the world is a little better.
There is a joke that follows the following lines: No one is sure that he does not have half the truth without a legal entity. In short, the long content offers more truths that are suitable for all of us.
5. Make Yourself Easily Understandable
The result of this last point is that you can better understand yourself or your company. There are some things in this world that are really mutually exclusive. They are completely black and white, there is no doubt about it. Everything else becomes real and fast.
Due to its limited space, short content is often forced to promote a simple description of complex concepts. Worse still, this can be a direct solution to the problems required by a more precise approach. The long-term content allows you to make the necessary space to explain the situation and problems and how to do things. An understanding of yourself may be different, for example, the loss of a service you quickly forgive and a public relations nightmare.
6. Search Engine Optimization
There is evidence that long articles are better classified in Google. Search engines generally try to provide more relevant content than AMP is enabled. (Sorry, I cannot help myself), but they really want to provide search results to people to help them. This is good for business.
Basically, long articles seem to be more sensitive to something related to the user, so Google seems to like it at least. In addition, excellent writing based on information about long messages in blogs, traffic generated by Neil Patel. You should definitely check it.
So now go on and write some more words, or maybe hire someone who would do it for you. There are opportunities for both short and long form contents on internet. In fact, just do both.