It’s been almost a year since Google reported mobile usage surpassed desktop use.
If your website is not designed for smartphones, with these users who have forgotten that they own a device, you are losing a huge opportunity.
You turn to your phone and google it whenever you want to know about the weather or need a Pokemon Go beginner’s guide.
1. Load in a flash:
People want an answer to be found immediately. When you click on a tab, you want to load the page immediately. If it takes longer than 2 seconds for your page to load, you will have a sluggish mobile site.
There are ways you can test if your page loads as quickly as Barry Allen (The Flash). One approach is to use a speed test of the online website. Pingdom Tools provides a simple framework for checking the website’s load time.
1. Adapt to mobile devices:
Above the Fold was a phrase used by desktop users to refer to the items at the top of the page before a visitor scrolls down the website. Nowadays, for mobile and tablet models, this term has no control where we scroll continuously.
Rather than having a mobile app version and another desktop version, you can now conveniently set up your website to identify your device’s screen size and adjust to the screen size.
2. Avoid the use of flash player:
Flash has cool effects and transitions, but you may face a situation where a visitor’s phone doesn’t have the flash plugin. To prevent this, use HTML5 to create your special effect. When a new visitor arrives at your site to find out that a video is not available because the system is not supported, it’s not fun.
Remember that user experience is what will bring new visitors to your site and visitors who come back will spread the word about how beautiful or stressful your site is.
3. Get rid of pop-ups:
For the mobile version, Pop-ups are not recommended. Honestly, when we visit a website and interrupt a pop-up, We don’t like it–so we can’t even close it. Delete all pop-ups to stop this kind of irritation, even if they are marked as sensitive pop-ups.
4. Design for big fingers:
Make sure that the keys, links, and calls to actions are large enough to allow users with big fingers to click them easily because interact with them. If you visit a site and all input buttons are put together, it’s annoying and you’re using all your fingers to touch the right button.
5. Optimize for local search:
Consumers using their mobile devices and tablets to conduct web searches are searching for a local option, service or product. Going local will help you rank for those potential buyers who are looking for your product or service.
6. Content size matters:
The page’s content size matters. Why? Mobile screen resolution is lower than the resolution of the desktop screen. You need to keep it simple, short and straightforward when creating content for mobile devices.
7. Call to action:
It’s important to be able to respond to your content. Including a call to action in your content or at the top of your page will let them know they can reach you with a button.
Those elements can allow Google to understand whether your platform is open or has a mobile resolution that is different.
Remember to use today’s given tips and you’ll see the difference on your website. If your website is mobile-friendly, you can double-check the tips and enforce them if we don’t think these simple tips can help you build a mobile website optimization.
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