Marketing content is a common way to increase awareness of your brand and attract potential customers to your company. Publishing news stories, views, analysis, and suggestions in your client’s eyes make you look professional.

                    

But it’s not enough to simply post content. First, to make them want to read it, it must be appealing to the users, and second, it must be easy enough for them to read it. People can easily pick another article from their search results by clicking the back button. So in the ease and visual appearance of your blog you can’t afford to ignore only minor details.

Web Design Company Dubai has collected loads of analytical data, carried out A / B tests, and conducted competitive performance research. We will share our findings in this publication on how to make a blog-friendly and encouraging to market your content.

1. Design:

Design is your blog’s front gate–the thing that will give any new visitor their first impression. Good design in one sentence is rather difficult to define because it relies on a wide range of visual elements. The main criterion of good design, however-and intent-is to eliminate distractions and make reading a comfortable experience.

  • Neutral background: White and transparent background are the most liked ones among users.
  • No distractions: Declutter your website and blog to bring readers to your page.

 

Typography:

A font that is too small or barely readable impedes readability and requires additional reader focus. This is certainly not appropriate for your posts.

In today’s typography, there are generally two types of fonts: ornate fonts so-called Serif are fonts with small semi-structural details that act as letter ornaments; plain fonts so-called Sans Serif are those that do without additional ornaments.

It has to be correctly sized regardless of the font type you select. You have to remember that people can read your text, not robots-and people like to see the letters.

Also, read Tips and Tools To Create a User-Friendly Content.

3. Visual Appearance:

Nonetheless, a cleverly selected combination of font or font is not all. You also need to make sure the text is visually appealing to appease your reader. You can see that there is body text: 

  • divided into short paragraphs; 
  • aligned at the center of the screen in a single column; 
  • uses bullet listing; 
  • has major points outlined in bold; 
  • accompanied by illustrations, schemes, and infographics.

Short paragraphs help to structure the points of the article in the mind of the reader. Furthermore, such a text does not seem to be a lengthy reading-and potentially boring one. In a world where everyone is in a rush, intensive use of headlines is a must. Headlines help your reader to review the article quickly and determine if it’s worth reading as a whole.

4. Page Structure:

So, you carefully made your text look attractive. But how do you bring your reader to the posting page to see and appreciate all your hard work?

Website Design Riyadh talks about your feed’s structure-your blog’s main page. The feed lists your posts by date, subject, category or other parameters. They can choose which articles to read when the reader enters your main page.

5. Usability:

Okay, so your text looks fine, and you haven’t forgotten to properly dress up your names. Now let’s make sure that your reader has a pleasant experience scrolling through your blog and gets to the material they’re interested in. Pop-ups are only appropriate when the user expects them to appear. One of the challenges facing many modern websites— and not just blogs — is adaptability and fast mobile device loading.

6. Subscriptions:

How does access to the newsletter work for you? This keeps traffic flowing all the time. Let’s say in seven months you’ve written five articles. Each of these posts has resulted in different traffic volumes. In this situation, the consistency of your traffic over time will look like this: How does access to the newsletter work for you?

This keeps traffic flowing all the time. Each of these posts has resulted in different traffic volumes. In this situation, the consistency of your traffic over time will look like this:

Let’s Get in Touch:

You can see how seamless and fun the experience of your readers can be if you plan your blog according to these simple principles so Contact Us Today to Make Your Readers Happy.